Improving Tracking Prevention in Microsoft Edge

Today, we’re excited to announce some improvements to our tracking prevention feature that have started rolling out www.mcafee.com/activate product key with Microsoft Edge 79. In  tracking prevention of Microsoft edge, we mentioned that we are experimenting www.mcafee/activate  with ways that our Balanced mode can mcafee.com/activate product key bewww.mcafee.com/activate download to provide www.mcafee.com/activate 

1. Blocking more types of trackers
2. Maintaining compatibility on the web

We learned through experimentation that it is possible to manage these tradeoffs by relaxing tracking prevention for organizations with www.mcafee.com/activate which a user has established a relationship. To determine this list, we built on-device logic that combines user personal site engagement score  with the observation that some organizations own multiple domains that they use to deploy functionality across the web. It’s worth www.mcafee/activate mentioning  www.mcafee.com/activate downloadthat this compatibility www.mcafee.com/activate product key mitigation only applies to Balanced  mcafee.com/activate product key  mode; Strict mode will continue to block the largest set of trackers without any mitigations.

Site engagement

The Chromium project’s site engagement score is a measure of how engaged a specific user is with a specific site. Site engagement scores can range from 0 (meaning a user has no relationship with a site) to 100 (meaning that a user is extremely engaged with a site).

Activities such as browsing to www.mcafee.com/activate a site repeatedly/over several days, spending time interacting with a site, and playing media on a site www.mcafee.com/activate download all cause www.mcafee/activate site engagement scores to increase www.mcafee.com/activate product key, whereas not visiting a site causes site engagement scores to decay exponentially over time. You can view your own site engagement scores by navigating to edge://site-engagement.

It’s also worth noting that site engagement scores are computed on your device and never leave it. This means that they are not synced across your devices or sent to Microsoft at any time.

Through local experimentation, we found that a site engagement score of 4.1 was a suitable threshold to define a site that a user has an active www.mcafee.com/activate relationship with. While this value is subject to change based on user feedback www.mcafee.com/activate product key and future experiments, it was selected as an initial value for two reasons:

1. It is low enough to ensure successful interactions with a site that a user has not previously had a history of engagement with.
2. It is high enough to ensure that sites a user visits infrequently will drop off the list relatively quickly.

While site engagement helps signal which sites are important to individual users, allowing third party storage access/resource loads from only these sites www.mcafee/activate would not consider the fact that organizations can serve www.mcafee.com/activate content that users care about from multiple domains, which can still result in site breakages.

Combining site engagement with organizations

, we introduced the concept of an organization, that is, a single company that can own multiple domains related to their business (such as Org1 owning “org1.test” and “org1-cdn.test”). We also shared that mcafee.com/activate product key in order to keep sites working smoothly, our tracking prevention implementation groups such www.mcafee.com/activate product key domains together and exempts storage/resource blocks when a domain in one organization requests resources from another domain in that same organization.

In order to keep sites that users engage with working as expected while also increasing the types of trackers that we block by default, we combined the concept of an organization together with site engagement to create a new mitigation www.mcafee/activate. This mitigation takes effect whenever a user has established an ongoing relationship with a given site (currently defined by a site engagement score of 4.1 or greater). For example, consider the following organization which owns two domains:

Social Org

• social.example
• social-videos.example

A user will be considered to have a relationship with Social Org if they have established a site engagement score of at least 4.1 with any one of its domains.

If another site, content-embedder.example, includes third-party content (say an embedded video from social-videos.example) from any of Social Org’s

domains www.mcafee.com/activate that would normally be restricted by tracking prevention, it will be temporarily allowed as long as the user’s www.mcafee.com/activate product key www.mcafee.com/activate download site engagement score with Social Org’s domains www.mcafee/activate is maintained above the threshold.

If a site does not belong to an organization mcafee.com/activate product key, a user will need to establish a site engagement score of at least 4.1 with it directly before any storage access/resource load blocks imposed by tracking prevention will be lifted.

What does this mean?

By exempting sites and organizations that you have an ongoing and established relationship with from tracking prevention, we can ensure that the web services and applications you care about continue to work as you expect across the web. Leveraging site engagement also allows us to only unblock content that is likely to be important to you and reflects your current needs. This ensures that actions such as briefly visiting a site or seeing a popup aren’t enough to unblock content by themselves. If content does get unblocked due to you interacting with a site, it is always unblocked   www.mcafee/activate in a temporary manner that is proportional mcafee.com/activate product key to how highly engaged you are with that site/its parent organization. www.mcafee.com/activate product key more strict blocking of trackers

It’s worth noting that tracking prevention, when enabled, will always block storage access and resource loads for sites that fall into the Fingerprinting or Cryptomining categories on Disconnect’s tracking mcafee.com/activate product key protection lists www.mcafee/activate. We will also not apply the site engagement-based mitigation www.mcafee.com/activate download outlined above www.mcafee.com/activate for our most privacy-minded users who opt into tracking prevention’s Strict mode.